Hiding Information
Hiding Information subverts the user’s expectation that all relevant information to make an informed choice will be available to them, instead hiding information or delaying the disclosure of information until later in the user journey that may have led to them making another choice.
Interaction Contexts
- pricing
- privacy
- checkout
Harmed Goals
- transparency
- comprehension
Symbiosis
Bright alternatives to this dark pattern
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Cost transparencyView pair →Shows detailed cost breakdowns respecting user curiosity and building trust. -
Nutrition labelsView pair →Provides clear overviews of content impact or data usage similar to food nutrition labels. -
ExplainabilityView pair →Provides clear, transparent information about system processes, data usage, and decision-making logic.
Examples
Pattern Levels
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