Fairness
Fairness encompasses design patterns that treat users ethically and respectfully by minimizing data collection, providing clear consent mechanisms, transparent pricing, and easy exit options. This ensures users are not manipulated or deceived, and their choices are respected throughout their interaction with digital services.
Interaction Contexts
- settings
Supported Goals
- autonomy
Symbiosis
Dark counterparts to this bright pattern
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Social EngineeringView pair →Exploit cognitive biases to increase the likelihood of a desired action. -
SneakingView pair →Hides or delays revealing crucial information. -
Interface InterferenceView pair →Make certain actions easier to find or perform while confusing or hiding alternatives. -
Forced ActionView pair →Require an unrelated step before an action
Sources
Pattern Levels
Source not found.
Approach: semantic vs flipping
Two different approaches to Bright Patterns:
1
Semantic Approach
This approach is used by Sandhaus. It defines concrete Bright Patterns for specific contexts — for example the Bright Pattern "Usage Limits", which describes an interface that restricts the usage time of a service to a healthy level.
2
Flipping Dark Patterns
The original way the term "Bright Pattern" was introduced: the direction of the manipulation is switched from harming the user to being user-friendly. For example, instead of highlighting the option that harms the user, the user-friendly option is highlighted.
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